A 14x return on program cost, top-3 rankings up 243% in one month, and dominating AI's recommendation rankings
Results at a Glance
"It has been great working with Adam and Alex at ViewEngine. We have been working with them for about 11 months. In that time we've seen our organic traffic jump by 36%. The numbers speak for themselves!"
Dan Crowley
CEO, Hello Gravel
Company Overview
Challenge
Hello Gravel had nationwide delivery and no search footprint to match, and AI barely knew it existed
Hello Gravel could deliver professional-grade materials to almost any US market, but was being beaten in search by competitors. The buying queries in the category ("buy bulk gravel online," "gravel delivery near me") were answered by big-box stores, local suppliers, and marketplaces, and AI assistants followed the same sources.
- 242 keywords in Google's top 3 at the start of the engagement
- Site-wide average position of 15: page 2, where buyers never look
- No guide, glossary, or location coverage at scale for buyers
- AI engines had thin material to cite, so answers defaulted to marketplaces and local suppliers
Solution
ViewEngine built the infrastructure to dominate Google and AI.
Results (Year One)
A 14x return, page 2 to page 1 site-wide, and half of AI answers citing hellogravel.com
From Nov 2025 through Aug 2026, vs the year before:
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